The Mother of a Traitor Summary

English Important Summary SAM The Mother of a Traitor This story written by Maxim Gorky Is a story of a conflict between ‘ambition' characterized by a ‘traitor' a brave but heartless son; and ‘life ‘represented and characterized by the ‘Mother of a Traitor', where the heartless son appears with power and prowess, is easily victimized in the hand and lap of a mother who is appeared in the story very ordinary developed because of the urgency of time.It also signifies through out the history, such ambitions appeared in the name of war; however, ultimately, the life got the victory over the death and human civilized continued, through such difficult hurdles. The story is a study on the underlying essence of the mothers, who are more than kind-hearted and loving, a cruel destroyer for the sake of preservation of life, for which she has especial duty imparted by the nature.Moreover, this story is another quest within human psychology, which shows there is another truth within human mind, and man is something, more than a selfish creature, which m akes one dedicated for the sake of society in the cost of the complete destruction of the selfish interests. Usually, the son is the most lovely and precious one for a mother, for which she is always ready to sacrifice any thing even her life. However, the mother sacrifices the life of her son for the preservation of the society and herself for the sake of her love to her son, in this story.To get to such truth the writer leads us (the readers) through the imagined situation for the story to develop, where the enemy has surrounded a city for several days and each and every part of the hope for life of the citizen has-been lost. There is nothing else than the shadow of death for the citizen. Gradually, the cause after such situation is revealed, the most loving son of another is leading the enemy to attack upon the city to fulfill the hunger of his ambition, without caring the old men, children, women and anything in the city.It hurts the mother extremely, who is so despised by the c itizen that, either they don't care her at all or she listens herself the mothers cursing her womb staying at the side of their slain sons. The incident of the central character Mona Mariana’s encounter with the mother of slain man, breaks and balance and intensifies the story forcing hereto take bold decision for the sake of her city where she was born, and where her forefathers spent their lives for its construction and even their bones are buried there, and which is going to be cruelly destroyed by her lovely son.First she thinks of persuading her son to cancel such evil and desires to take most difficult departure from the loving city and meet her son, the piece of her heart. She feels proud of her son, so smart, active and brave, and proudly raises her head, while listening to the enemy soldiers singing a song on his admiration. However, all of her proud on her son is sunk down, when the son didn't care at all for her feelings, in spite of his love for her. When she got tired f persuading her son, for the preservation of the city, the conflict between her love for the son and her love for the city got into the climax. Meanwhile, she looked to the city through a tend hole, which was waiting for her decision for its life's sake, like a wounded and dumb animal, she couldn't ignore the expectation of the city for its life's sake. She took unexpected and drastic decision of killing her son for the sake of the preservation of the city and killed herself for the sake of her son and to remain together and to share the fate of the son.This story, which starts from the conflict within the mind of a mother ends at the solution of the problem at the cost of the life of a traitor and his mother. On the other hand the wounded and hopeless city gets life and lives new life after the end of the story. The effective images used there, make this story, successful, in terms of attaching the readers with the situation and giving the experience of both hopeless citizen and the mother in the difficulty of her mental conflict. The images used in the first part of the story, which gives the picture of the despaired city as if it is such a small and tender reature within the jaws of dreadful animal, which can be crushed down at any moment without any hope of support of averting such inevitable destruction at any moment. The story is rich with symbol and images, which can easily attach the audience (readers) emotionally to the story: particularly, the image of the city in the dark night like a prey between the jaws of enemy at the initial part, and the image of the city as a dumb and wounded animal at the succeeding part, are successful to make the audience feel with or identify with the central character and motivate them be sacrificed if needed for the sake of their country and society.Knowledge and Wisdom This short prose piece, written by Bertrand Russell, criticizes the general and superficial sayings on the terms ‘Knowledge' and ‘Wis dom', and illustrates concretely, going deep to make the meanings of these terms. In this highly complicated world of science and technology, people say knowledge insufficient and wisdom is no longer possible and needed. The writer asserts this saying doesn't contain the truth because the real meaning of wisdom doesn’t agree with such easy-going meanings.According to him, ‘Wisdom ‘means sense of proportion, in other words, it is giving equal importance to every aspect of a problem. Similarly, Wisdom Includes both knowing the things of distance in time and place (widening the horizon of mind), as well as giving place for them the level of feelings. It is a process of developing the capability of taking the things at the level of feelings. Having wisdom is developing the impartiality within us, being free from the limitation of here and now created by our selfish and physical senses within us.It is the process of emancipating the innate capacity of the mind, keeping it above the disturbances of the sensual perceptions. The development of the wisdom is not extraordinary activities like that of some sages; rather it accords with our natural growth, as the mental horizon of the newly born child keeps on growing, wisdom also keeps on developing. Now, the science is not   able to yield expected success and result, because of the lack of the wisdom.A scientist applies whole of his life and energy, in the quest of some truth and discoveries, he has very little time to think about its bad results. Therefore, the boon of modern medicine has been changed into the cause of over population and scarce of food, and the alternative source of energy, the nuclear physics has been used to make the destructive bomb. Therefore, along with the advancement at the sector of science and technology, the wisdom is equally necessary and needed.Moreover, it should be one of the objectives of modern education system. Use and Misuse of Science This prose piece, written b y Cyril Garbett is an attempt to give the solution of the most burning problem of the modern age, the massive destructive result because of misuse of modern science, while science itself is the boon for the life at present. The evil result of the science is also not beyond the Human understanding.There is ethical principle within everyone in this world, which should be manifested and it should be made able to control the activities of science and discoveries, especially while the negative results are foresighted. Then only the good result, the boon of the modern science is justified. Otherwise, the drastic change, which the modern science has brought into the life of billions of people, which was the privilege of the few within a few decades ago, remains within the shadow of the misuse and destructive result of the science and technology.There are many examples, which make us proud for the advantages brought into our life, at the sector of communication, transportation, medicine, ed ucation, and so on, which have not only made our living longer, and comfortable but also deepened the quality of our life. Still due to the misuse of the science we are always living under the shadow of death and destruction, for which this age has surpassed to all the previous ages, with the nuclear bombs, with their capacity of claiming the destruction of this earth more than seven times at once.Beauty While reading the essay on Beauty by American feminist writer Susan Sontag, It seems she is trying to create such human society which stays above the discrimination of Male and Female, imposed upon traditionally. Moreover, it is useless and senseless to delimit human being restricting from complete development, including the qualities, which are supposed only for male and only for female. It seems it is needless to differentiate betweenmale and female except few of the natural duty.Otherwise, whatever thequalities have been imposed upon Male and Female are not appropriate withthe mo dern time. Most importantly, the Male should be free from the wrong concept thatdelimit him from some of the essential qualities of life, as softness, wisdom,sensitivities, politeness and it is needless for him to remain always proud,and prowess as well as harsh. Similarly, for the Female it is needless to remain always,   weak, soft, indecisive, immature, bodily and fragmented.These attributes particularly for the male and female are not natural but of the social product, produced at a certain stage of history, which automatically changes and must be changed along the course of time. This assay beauty, reflects the spirit of modern feminist movement, and reveals a truth that the narrow-minded and imbalanced interest of male chauvinism has manipulated even the language and word as ‘beauty', for which the females are not aware of and are always living the incomplete and superficial life depending on the male. Language is dynamic and sensitive, which is easily influenced with the sociopolitical situation.It also serves as the weapons for one group to suppress and weaken another. In this essay, ‘Beauty', the ordinary word serves as an example, which has been influenced and been deviated a lot from its original meaning and is being widely used as the veil covering the underlying truth of the female. Now a beautiful female with her high intellectual, physical and spiritual capacity is taken so surprisingly, as if these capacities don's have any relation with the word beauty and it is taken as if a beautiful lady should never be so capacious in these sectors.Moreover, with the adjective ‘beautiful' for any female, we understand her always tender, superficial, dependent and weak, evaluating and admiring her physical attraction in terms of the parts of her body (so inhuman evaluation),while the correspondent term for male ‘handsome', needs complete view and complete evaluation. In reality, the word in the Greek, the root of western civilizati on, with the meaning similar to beauty, includes all the physical, intellectual and spiritual capabilities and attributes of a female and there is no such clear difference between the male and female.Therefore, there must be a mistake in some part of the History, which shrank down the meaning of beauty. At the medieval time, when Christianity had strong dominance over all through the western world, humanity had been suppressed and beauty and attraction used as the source of the evil and against God. Simultaneously, female started to be taken as the source of evil and destruction. They were thought the subject to be suppressed and always depending on the male and being the source of pleasure.Again the humanism is restored in this world; still the meaning of the word, beauty and the attitude to the female is not changed. Female are always deprived of their inborn intellectual, spiritual and physical capacities. Female are living in the false value of flatter with the term beauty. It i s a great misfortune that even the highly intellectual women and women writers are not free from such concept evaluating a female in terms of the superficial and skin-color, how an ordinary lady can be expected free from such mental snares.Paradoxically, women are praised with the false assumption that beauty is the source power, but they should be aware that this is not the power to do anything rather it is the power to stimulate the male to do something upon them, and to be completely possessed by male, and to be consumed by even at the cost of self destruction.   Custom This essay by an anthropologist, Clyde Klukhohn is an anthropological view on the human life and culture.Different than the thinkers of the other fields man anthropologist thinks human life and human civilization differently. According to him, there is something else than the biological reality and scientific advancement inevitably associated with human life in this colorful world society. It divides the human b eing into different cultural sectors. In spite of so great similarity in biological and scientific phenomenon among all the human beings in this world, some of typical behavior makes very deep and effective impact on their life.For example, Chinese dislike milk and milk products; Japanese have the Hara-kiri; some of the Koryak females like their husband to marry another wife, which is the issue of intolerance and jealousy for the female in America. Some of the people devour the meat of snake, which makes disruptive reaction for the people of other places. The children of Indiana cultural do not like to dance boys and girls together, where the physical touches, within same clan are considered as the incestuous and immoral.These differences are caused only because of the geographical and climatic differences. Though these differences seem insignificant superficially, they have great impact on one's life. One can live in the same culture where his habits have been formulated, rather th an one biological identity. If an American is brought to inner China, where the Chinese culture is imparted into his essence of life, he is more Chinese than American in spite of his blood and complexion.These customs make greater differences than the biological realities within the physical body of one individual. Understanding of human life is not complete only with the biological understanding and without the understanding such cultural differences, which are generally known as the custom. A question is asked why the world is so much diversified that one feels completely alien while going to different society, in spite of the similarities in the biological factors in our body, as well as similarities in our behavior with the science and technology.Similar question can also be asked here how the world would be in case there is single custom all-through the world. Can we make the world with single custom? What would be its result? Would the world be as beautiful, as creative, and l iving worthy as we are seeing now? No most importantly man would lose the desire to live once his/her difference is omitted or suppressed completely.

McDonalds Marketing Plan Essay

I. EXECUTIVE SUMMARY McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. It is one of the leading fast-food chains internationally as well as in the Philippines, with a rapidly developing consumer brand and growing customer base. . It is a place for family togetherness organized around a common love of the traditional food. Its operating system is characterized by focusing on uniformity for consistent quality, the formation of partner relationship with its franchises and supplier to improve operating system innovatively and last but not least the introduction of new products. With its steady drive for improvement and consistently high quality, McDonald’s revolutionized the entire supply chain. Instead of regimenting its supplier and franchisees, McDonald’s expected commitment from them in terms of adherence and experimentation. The implemented, smooth operating chain of suppliers, McDonald’s corporate management and franchisees balances each other, creates an entrepreneurial spirit that added value, innovation, economics of scale, the bargaining power for advertising and purchasing, as well as new product and process ideas to the company. Additionally, all involved parties maintained a collective emphasis on disciplined quality standards. As years passed by, McDonald’s needed to adapt to industry changes by accomplishing some process design innovations in fruitful collaboration with its suppliers and franchisees. In this context, McDonald’s improved the chain’s chicken and fries’ quality and consistency by switching from raw to frozen delivered fries as well as the productivity of employee. Another major process enhancement was the introduction of the breakfast at McDonald’s. In this way, the corporation expanded its operating hours since it had to pay for rent, utilities and insurance 24 hours a day, anyways. The generation of a totally new business came along with the nice side effect that it again distinguishes itself from its competitors. This marketing plan is used in outlining the product, pricing, and distribution and promotion strategies to be implemented and executed during this time. It proposes a revitalization of the McDonald’s philosophy so as to focus on the quality of products and services for customer’s value and a healthy lifestyle, healthy eating habits, smart choices and education. The plan also outlines the structural issues that may arise during its implementation and execution, tactical initiatives to turn strategy into action. II. CHALLENGE Problem: Before, the company use grilled direct system. Which becomes the problem of the company because the customer always complaining about the quality of the product like chicken mcdo, when it is served to the customers it is not crispy because it stays longer in the warming bin, and also the patty of the burger, it is not juicy because it is not hot. The access of McDelivery to the call center is another problem of McDonalds because some times the information about on the location of the customer is wrong. Solution: Now a day the McDonald’s uses the Made for You (MFY) system. †¢ Food is made or prepared to actual customer demand, providing each and every burger only when it is needed just in time (JIT). †¢ It standardizes assembly of all sandwiches to one or two at a time. †¢ Requires minimal Human Decisions Making. †¢ It requires Behavioral change ⠝â€" Quality ⠝â€" Complete waste ⠝â€" Equipment ⠝â€" Standard procedure III. SITUATION ANALYSIS Company Analysis †¢ Goals – Develop a solution to improve kitchen layouts, people positioning and operational procedures for a better guest experience. In simple terms: our goal is to have a happy and satisfied customer. †¢ Focus – the company should focus on products and services. McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food productions at value prices with excellent service. †¢ Values – Customer – driven, Malasakit, Integrity, Teamwork and Excellent. †¢ Strengths ⠝â€" Quality of the product, services and cleanliness of the store. ⠝â€" The service of the company is fast and accurate, and we believe that taking good care of our customers is the first vital step toward effective sales building. ⠝â€" Patents and Trademark ⠝â€" Branding such as through the use of logos, colours, slogan and other images. A key part of the McDonald’s brand is its ‘M’ logo otherwise known as ‘The Golden Arches’. †¢ Weaknesses ⠝â€" The competitors like Jollibee, Mang Inasal, Burger King etc. ⠝â€" Lack of cooperation between the management and in the crews. †¢ Market Shares – McDonald’s has captured more than 40% share of the hamburger market in the Philippines. Customer Analysis †¢ Number – 30% is ages 60 and above, 20% is ages 1-15, 50% is ages 16 and above. This is the percentage of customer who are eating at the McDonald’s everyday especially during breakfast, lunch, and dinner. †¢ Type – Class B & C †¢ Value Drivers – a part from our product and services. McDonald’s gives back to the community through the Ronald McDonald House Charities (RMHC). RMHC supports children’s development and well being through Bahay Bulilit and Bright Minds Read (BMR). Every happy meal purchase gives 50 centavos to RMHC. †¢ Decision process – The customer have a lot of decision making it is base of what they needs and wants, also the customer decide to buy a discounted product like in coupon and the mcsaver meals. Competitor Analysis †¢ Market Position No. 1 (Jollibee) No. 2 (McDonald’s) †¢ Strengths Lasang Pinoy Raw materials are environment friendly †¢ Weaknesses Jollibee has a poor service †¢ Market shares – Jollibee has captured more than 52% share of the hamburger market in the Philippines. SWOT ANALYSIS Strength †¢ Risk diversity †¢ Large market share †¢ Strong supply chain †¢ Promoting ethical conduct †¢ Competitive fast-food chain †¢ Attentive and friendly staff/crew’s †¢ Rigorous food safety standards †¢ Good reputation among customer †¢ Decentralized yet connected system †¢ Strong brand name, image and reputation †¢ Strong financial and performance and position †¢ Affordable prices and high quality products †¢ Nutritional information available on packaging †¢ Strong global presence and performance in the global marketplace †¢ Specialized training for managers known as the Hamburger University †¢ McDonalds Plan to Win focuses on people, product, place, price and promotion Weaknesses †¢ Unhealthy food image †¢ High staff turnover including top management †¢ Customer losses due to fierce competition †¢ Lack of access to the best natural resources †¢ Lack of access to key distribution channel Opportunities †¢ Growing health trends among consumers †¢ Joint ventures with retailers †¢ Consolidation of retailers likely, so better locations for franchisees †¢ Respond to social changes by innovation with in healthier lifestyle foods †¢ Strengthen its value proposition and offering, to encourage customers who visit coffee shops into McDonalds †¢ The new â€Å"formats†, Mccafe, having wi-fi internet links should help in attracting segments. Also installing children’s play-parks and its focus on educating consumers about health, fitness. †¢ International expansion into emerging market’s of other country †¢ Growth of the fast-food industry †¢ Low cost menu that will attract the customers †¢ Providing many promotional activities Threats †¢ Health professionals and consumer activists accuse McDonald’s of contributing to the country health issue of high cholesterol, heart attacks, diabetes, and obesity †¢ McDonalds competitors threatened market share of the company both internationally and domestically †¢ Global recession and fluctuating foreign currencies †¢ Affordability of the competitors products †¢ Similar flavors and products of the competitors †¢ Competitors endorsers are much popular when it compares to McDonalds IV.Market Segmentation Market Segmentation is the process of splitting customer in to different groups, or segment within the customers with similar characteristics have similar needs. Geographical Segmentation Mcdonalds offered their services based on certain country basic food. Like Philippines McDonalds realized that Filipino basic food is rice which with fried chicken as its local basic food. Demographic/Psychographic Segmentation Demographic segmentation divided the market into groups based on variables like gender, age, nationality, religion; family life cycle and family size McDonald offered their services by segmented their customer base on age, religion and family life cycle. To offer the best service McDonalds still concern about variations due to differing tastes and cultural issues for their customer over the world. Behavioral Segmentation Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefit sought, or responses to company’s product. One of the best forms of segmentation is to divide buyers according to the different benefits that they want to get by purchasing the product. Usually people who look for in their product class or look for each benefit. For example, McDonald provide McDelivery for 24 hours, this is the only one delivery service that not stop even once in a while a day by just call it and order, after that within a minute it comes to your place with the food that still hot and fresh. V. Alternative Marketing Strategies McDonalds has seen recent success through a careful implementation of its â€Å"Plan to Win† strategy, which focuses on several key aspects of the business, namely increasing traffic to restaurants, providing everyday value to customers, innovating the company through the creation of new menu items, re-imaging the company’s look, as well as its marketing campaigns. McDonald’s Plan to Win is based on a core set of four main goals: †¢ Acquire more customers †¢ Get these customers to eat at McDonalds more often †¢ Develop more brand loyalty for the McDonalds brand †¢ Ultimately become more profitable Increasing restaurant visits Current market condition help the appearance of McDonalds as a low cost alternative to eating at more expensive restaurants in the minds of customers, which has consequently led to an increase in foot traffic at McDonalds franchises. McDonalds has addressed these conditions through an increase in advertising, specially displaying the company’s attention toward a diversified menu of low cost items. Such advertising serves to satisfy all four of goals of Plan to win program, drawing customer interest through a short display of the plethora of new menu options recently added, while also helping to change the look and feel of McDonalds in the minds of customers. Providing everyday value In order to create an overall feeling of value for customers to experience, McDonalds has released a modular value meal, where customers have the benefit of both low prices coupled with increased freedom when deciding on a meal. While traditional menu options emphasize a trade-off between ordering freedom and price, the McDonalds value menu provides customers with both all at once, helping customers associate the brand with good value. Innovating new menu items At the same time as their menu choices have become modular and less expensive, McDonalds is also creating value for customers by providing a diverse menu with many more ordering options. Customers can now expect an increase in health-conscious options by adding some vegetables in the burger and also they provide some dessert like apple pie or pineapple pie. McDonalds also provide a mccafe like ice mocha, ice latte, and cappuccino, Americano to provide some different variety of coffee to satisfy the customer. Marketing campaigns As well as considering the important of keeping customers informed of the continuing changes to the company through advertising media and social media dialogues, McDonalds also recognizes the value of maintaining an ongoing support system and training structure for each of its franchise operators. As mentioned above, McDonalds uses well defined, and measurable milestones to help their constituents meet company goals with as few inconsistencies as possible. McDonalds’ training programs have been continuously recognized for their excellence, and with the continuing changes being carried out throughout the company, this attention to the value of training is a terrific asset to the company. Re-imaging the restaurant Directly benefiting the company’s goals of brand development for the company, McDonalds is reenergizing their brand through an understanding of â€Å"brand power†, which is built on the cultivation of four key areas of the brand, brand identity, familiarity, specialness, and authority. Brand identity is defined as the set of characteristics that customers recognize your brand by; in McDonalds’ case these are speed, consistency, value, and variety. Brand identity works with brand familiarity, helping to expand the message that symbols of the company, or even the overall impact of advertisements themselves in reinforcing the identity of the brand in the minds of customers. If carefully managed, McDonalds can use their brand identity to make their investments in advertising go much further. Beyond this, brand specialness and authority continue the process, representing the perceptions of McDonalds as the company appears to customers. Ideally, McDonalds should leverage brand specialness and authority to clearly stand out as a distinct and trustworthy source of value, allowing customers to increase the value of the McDonalds brand through their positive interactions with the company. McDonald’s adopts different strategies to attract customers of different age groups, but still the main target remains to be children. So in order to attract them, McDonald’s use a key tool: the Happy Meals, which seem to fascinate children due to the toys included in the menu. In addition to this, they have a tie up with The Walt Disney Company for the Disney characters included in the menu, in order to make sure that they offer the kids a wide range of toy options. Moreover, McDonald’s provides the children with a special facility, unique for food venues and fast-food restaurants: a playground. This strategy is aimed at making McDonald’s a pleasant and fun environment for both kids and parents. Even the exterior of every restaurant is also strategically designed using bright colors to invite in the customer, especially kids who can easily be influenced by these aspects. So not only that the children like it, it is a chance for the parents to spend some â€Å"quality time† with their kids. Another aspect of their marketing strategy is the fact that every McDonald’s restaurant provides Wi–Fi facilities, a detail that adds to the attractive qualities and is aimed at teenage customers. In addition to this, what is representative for this chain is their clown mascot, Ronald McDonald, who is essential for creating the bond with children and entertaining them. They can even have private birthday parties in the facilities, again part of McDonald’s aim to induce happy memories in children’s minds, and to make them associate the McDonald’s brand and logo with happy moments. VI. Selected Marketing Strategy Product Suppliers are dedicated to providing McDonald’s with top quality material that is continually monitored for freshness and safety. McDonald’s uses regional suppliers to ensure that the freshness is delivered to customers in every product they buy. Food quality is keys at McDonald’s. They seek out fresh lettuce and tomatoes, onions and pickles, quality buns and potatoes, pure ground beef, select poultry and fish and wholesome dairy products. All of the beef, chicken and pork that are used are purchased from federally inspected facilities to ensure freshness, wholesomeness and peak quality when served to customers. Non-Vegetarian Ingredients Chicken The chicken products are made from high quality boned rib and leg meat and are covered in a specially seasoned, lightly battered coating. They are shaped in uniform sizes to ensure consistency in weight and value. Fish The fish products in McDonald’s Filet –O- Fish are 100% pure whole white fillets that are lightly breaded. Their exacting quality standards for fish surpass federal requirements. The ocean-fresh quality of Filet-O-Fish is a result of the process and ability to freeze the fish at sea to maintain freshness. Vegetarian Ingredients Vegetables McDonald’s use freshly shredded lettuce, onions, pickles and tomatoes in their restaurants. All their vegetable products are processed from high quality graded vegetables in a 100% dedicated vegetarian plant. Potatoes McDonald’s French fries are famous around the world. To make French fries, McDonald’s uses only the best potatoes available from their own potato farms. Their potato suppliers make many of the same nationally recognized brands of potato products to make customers feel that they are with their family at home. These potatoes are cut, blanched and processed on state-of-the-art processing lines to ensure maximum retention of nutrients. Their French fries and Potato Wedges are cooked at the plant in 100% vegetables cooking oil. Other Ingredients Cheese and other Dairy Products All dairy products like cheese, McShakes and Soft Serves are made from fresh dairy milk. All dairy products including cheese have a role to play in balanced diet because they contain a wide variety of essential nutrients such as protein, calcium, fat solubles, phosphorus, etc. McDonald’s uses a special blend of pasteurized American cheese to complement the flavor of their sandwiches. Buns McDonald’s uses buns made from locally grown wheat flour. They are baked locally and delivered fresh, several times each week to McDonald’s restaurants. Cooking Oil Food preparations are done in 100% refined vegetable oils at the restaurants plants. They use liquid oil and not hydrogenated oil. This means there are no TFAs or Trans Fatty Acids in the French Fries or any other products. Additionally, these vegetable oils contain some essential fatty acids necessary for growth. Quality Food quality is the crucial element at McDonald’s. Despite extensive and meticulous quality test at the suppliers end, all products are once again carefully scrutinized at the restaurant. Immaculate of quality allow for nothing but the best to reach customer’s tray. Their products are sourced from the highest quality ingredients, prepared hygienically and treated to regular quality checks such as the McDonald’s Inspection Program (QIP). Scope of Product Line Distribution (Place) Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. McDonald’s outlets are very evenly spread throughout the cities making them very accessible. Drive in and drive through options make McDonald’s products further convenient to the consumers. Intensive Distribution Distribution arrangements tend to be long term in nature. Because of this time horizon, channel decisions are usually classed as strategic, rather than tactical or operational ones. Many of McDonalds restaurants are open 24 hours per day which satisfies the customers needs and wants, especially for exists their hunger. This kind of distribution strategy is called â€Å"intensive distribution†, means marking the product available for sale through all possible channels of distribution. â€Å"Intensive distribution is stocking the product in as many outlets as possible.† Promotion The promotions aspect of the marketing mix covers all types of marketing communications One of the methods employed is advertising, Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, loyalty schemes, door drops, etc. The skill in marketing communications is to develop a campaign which uses several of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a food item and press advertising provides more detail. This may be supported by in-store promotions to get people to try the product and a collectable promotional device to encourage them to keep on buying the item. At McDonalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are given along with the meal. Apart from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos. VII. Conclusion Since the problem of McDonalds is about the customer that keeps on complaining for the quality and freshness of the products that is being served. Therefore I conclude that the company should use the MFY (Made for You) system, so that the food is made or prepared for the customer just in time with a good quality for a reasonable cost. The company should also provide a large number of riders to avoid late delivery.

Society and Fashion in the Age of Postmodernism Essay

Society and Fashion in the Age of Postmodernism - Essay Example The essay "Society and Fashion in the Age of Postmodernism" concerns the postmodernism society. Language lost its ‘meaning’, culture lost its ‘centre’ and history found itself struggling for being, let alone authenticity. Because of the work of thinkers like Derrida, Foucault and Lyotard ‘mental structures’ began to wobble; foundational assumptions came under a cloud. What is man’s role in a society? Is not he the subject of several forces including language and discourse? Can he lay claim to any ‘Truth’ when even the hyponyms of it were being questioned? Perhaps the answer to this whirlpool of uncertainty lay in his summoning up his infinite potential of creativity for a plausible answer. The one that bagged consensus was ‘celebration’. A celebration of the joke called life. Of the absurdity called existence. Everything, including architecture and fashion, responded to this interpretation. (Postmodernism may say that there are not any facts but only interpretations, but the human mind considers this as a fact). The greatest manifestation of this new-found enterprise was in the salad that combined ‘high’ and ‘low’ culture. Music strove to mix 14th century church chant with the latest in euphony. Buildings displayed gothic arches with a bunch of steel tubes to add to its effect. And in vogue were straitjackets with a naughty hint of one’s backside. Joanne Finkelstein recollects anthropologist Jonathan Friedman’s observation that in African Congo during the 70s and 80s.... The currency of the young subculture was to wear the latest in European fashion circles. Although the social and economic differences between Congo and Paris were too vast to be mentioned, the young sapeurs chose to bridge dream and reality through clothes. So much so that wearing haute couture was like realizing a dream. And this imbalance between dream and its realization, between valuing a particular object and having the capacity to possess and maintain it was a fundamental dynamic of fashion, according to Finkelstein1. However, in the 'subcultures' of Britain which included teds, punks, skinheads and hippies the dynamic of fashion was something totally different. Dick Hebdige points out that the main aim of the subcultures was to cobble out of the available forms, a new set of genres that will free them form the manacles of tradition2. However, Hebdige admits that the commercial culture itself had the wherewithal to counter the hegemonic culture by producing for the subcultures. By marrying the high with the low, the radical with the conservative, it produced a range of clothes for the punk that is still looked upon as an act of positive aggression. These two divergent theses coalesce to the synthesis that in fashion there cannot be a common protocol. At a time when 'consilience' is the order of the day and terms like 'society', 'identity' and 'nation' are themselves undergoing significant semantic changes, 'fashion' which is the signature of these terms in flux cannot remain steady and static. In postmodern zeitgeist is not only that fashion influences society but also that society influences fashion. Fashion becomes an

Sustainability Essay Example | Topics and Well Written Essays - 1000 words - 1

Sustainability - Essay Example The new millennium, however subjects sustainability to risks owing to its virility in population and economic growth, in addition to a shrinking supply of natural resources. These have raised an alarm, warning that some changes need to be effected if survival has two guaranteed, and changes which reflect mostly on human behavior. The following study text will develop around the current lifestyle and how it affects sustainability, plus what changes need to be inflicted for it to remain effective and preserved for the future. Contemporary lifestyles are against sustainability. According to â€Å"Sustainable Lifestyles† (10), these lifestyles are producing too much of what is unwanted while hurting the environment and impacting negatively on human living in all aspects. The first context affected is the usage of natural resources which is overwhelming in that water consumption, energy consumption, and raw materials for producing human necessities are drawn from it. This translates to decreasing water and vegetation cover volumes, and sustainability is weakening. Again with the improving economic abilities of people, the number of automobiles on the globe’s roads is approximated at 750 million, which together with the industries dump billions of carbon emissions into the atmosphere, causing extensive damage to the ozone layer. The third factor of concern is the eating habits wherein the globe has turned down healthy eating and taken to unhealthy eating habits which are causing harm to their o wn lives. Unhealthy eating causes health complications such as obesity, which is a leading health disorder today. Worse still, they increase the chances of one contracting Coronary heart diseases, and these affect people who often consume fatty foods or are smokers. In addition to other factors such as lack of exercise and increasing technology, these elements subject sustainability to danger. Whereas the above

The history of a technology Research Paper Example | Topics and Well Written Essays - 1500 words

The history of a technology - Research Paper Example To put in more bluntly, Cooper’s history of air conditioning refers to the human history of managing or controlling the atmosphere in relation to man’s needs. The history of air conditioning as the history of air becomes apparent in the debate on whether or not windows should be close in exchange for mechanical system; this debate largely transpired in the 1970s. As if following Cooper’s idea of air conditioning, Arora (2009) traces its history from Leonardo da Vinci’s 15th-century ventilating fan. This ventilating fan lessens the experience of heat generated by the natural weather. In the 17th and 19th centuries, Boyle and Dalton were able to find the scientific laws involving heat or gasses. Arora (2009) notes that it was Robert Buchanan in the 1815 who first wrote into text pertaining to the theories of heating and ventilating. On the other hand, Whitman, Johnson, and Tomczyk (2005) define the notion of air conditioning not only as an air filtration and ventilation but also as a â€Å"space cooling, heating, humidification, [and] dehumidification.† Following this definition, they state that the first â€Å"air conditioning† (i.e., storing natural ice) occurred in 1000 B.C. ... It is interesting that Whitman et al. (2005) put the time line, in a visual representation, of the history of air conditioning from the 1800s (p. xxvi). Here, they appear to view the concept of air conditioning in its present understanding. Of Scientific Theories There are several scientific theories and/or laws that predate the theory characterized in the modern-day air conditioning. So-called Charles’s Law and the Law of Partial Pressures are Dalton’s contributions to the understanding of temperature, pressure, and gasses. The former refers to the proportional expansion of gases given an equal increase of temperature at constant pressure; the latter points to the independent exertion of gasses, as if they are the â€Å"only gas[es] present,† upon their mixture â€Å"in a closed vessel† (Weber, 2000). Charles’s Law helps comprehend the phenomenon occurring within and outside the present-day air conditioner when temperature increases or decreases. M oreover, The Law of Partial Pressures provides a greater depth in understanding the gases that come in and go out from the air conditioning machine. However, the theory of present-day notion of air conditioning is traced highly to Michael Faraday’s 19th-century equation concerning gases and constant pressure. According to Freudenberger (2006), today’s scientists are able to figure out the quantitative measurement of the absolute zero: -273.15 degrees Celsius. In this theoretical state, cold is very much evident while heat is utterly absent. In Thermodynamics, heat is a form of energy. Since the theory of cold signifies the absence of heat, then the law of heat is quite essential in fully comprehending the nature of cold or cooling. In explaining the processes involved in

Macdonald's Term Paper Example | Topics and Well Written Essays - 3750 words

Macdonald's - Term Paper Example It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies. It must also desire to focus upon the creation of sound incentive structures. It is also imperative to enhance the working condition of the employees. Top management needs to play an active role in this regard. Position The company that has been chosen for the study is McDonald’s Corporation. It is considered to be one of the biggest food chains in the globe pioneering in hamburger fast-food based restaurant. It is based in the United States, though McDonald’s has a global presence as at present the restaurant chain is operating in over 100 nations. In various places of the world where the company operates, it is either run by a franchise, an associate or the corporation itself. The company sells numerous products such as hamburgers, French fries along with chicken an d other breakfast item (McDonald’s, â€Å"Mission and Values†). McDonald’s mission statement aims at becoming one of the favorite places for the consumers. Its worldwide branches and subsidiaries have been linked with the global strategy which is known as ‘Plan to Win’. ... It believes in the fact that for the purpose of attaining success it is quite significant to have a trained workforce belonging to diverse backgrounds working in an environment as a team. The company assists its customers to build improved societies, endorses Ronald McDonald House contributions and thus these aspects positively impact upon their size, scope as well as possession to make the world a healthier place (McDonald’s, â€Å"Mission and Values†). The vision statement of the company is to be one of the top service restaurants offering speedy services to the customers. It wants to offer its customers with best quality, service, and cleanliness and value (McDonald’s, â€Å"Mission and Values†). McDonald’s is a business entity which is famous for its burgers and meals. The business of the company has been extended all over the world. The major stakeholders of the company are customer, employees, managers, financiers, and suppliers along with com munities in which it operates (McDonald’s Corporation, â€Å"The Values We Bring to the Table†). Thesis Statement The main objective of the paper is to discover the problems faced by McDonald’s and to identify the ways through which the problems can be resolved. Sense It can be observed that McDonald’s has been developing and extending its operations all over the globe since past few years. Even though the company seems to be convenient, clean and cheap there are a number of negative aspects related to the company especially its operational procedure. Despite paying the employees of the company with low wages and impacting other culture negatively to a certain extent, it has been observed that the company has been capable of positioning itself as having

CHEM 121 pre-lab Speech or Presentation Example | Topics and Well Written Essays - 500 words

CHEM 121 pre-lab - Speech or Presentation Example (Hints: volume = area x thickness. 1 mL = 1 cm3) Express your answer in cm2 and in miles2. 7. Let’s assume that your secondary education has led you to rob armored cars. In your latest heist, if you were faced with bags of coins that weighed the same, which bag would you take: pennies, nickels, dimes, or quarters? Which bag contains more money? Important data: a penny weighs 3.09 g, a nickel weighs 4.88 g, a dime weighs 2.25 g, and a quarter weighs 5.68 g. (Naturally, show your work for full credit.) Hint: calculate the monetary density of each coin. Clearly monetary density of dimes is the highest and therefore, I would take the bag containing dimes as it contains more money. However, if I can afford to take one more bag I will not like to leave the quarters bag as well. 8. What would be the effect on your calculated value of the density of water if there was an air bubble in the pipet when you transferred the water into the empty vial? Would the value be higher or lower or would there be no change? Explain your answer If there was an air bubble in the pipet while transferring the water in the vial for density measurement, the measured value of density will be lower than the actual value as the volume has been measured on higher side erroneously due to entrapped air bubble. 9. What would be the effect on your calculated value of the density of water if â€Å"empty† vial had not been completely dried before weighing? Would the value be higher or lower or would there be no change? Explain your answer The measured value of density of water will not be affected in this case as the mass of empty vial is deducted to calculate the mass of the measured volume of water. Therefore, whether the vial was completely dry or not will not affect the

Camera Shots in The Great Gatsby Essay Example | Topics and Well Written Essays - 500 words

Camera Shots in The Great Gatsby - Essay Example This paper illustrates that the clip begins with an extreme long shot that brings Buchanan’s house into view. This shot is helpful in according a general impression of Buchanan’s opulence as the shot turns into a medium one. For instance, the long shot gives the audience a view of the green lawns and exquisite architecture that characterizes Tom’s house. It is notable that just before the scene, Carraway’s scene manifests as less dramatic since it is characterized by quick shots showing his dour residence and lush vegetation. The camera rapidly pans across the lake and it ushers the audience into Tom’s compound. The camera uses an eye-level position as Buchanan greets and hugs Carraway. The eye-level position accords the audience the immense figure of Buchanan. In addition, it introduces the audience to the brute nature and overconfident persona of Buchanan. Thereafter, a high-angle shot shows the audience into the splendor of Buchanan’s hous e and manifests the child-like nature of Daisy Buchanan and Jordan Baker. This shot precedes a close-up shot of Daisy’ hands. It is notable that Daisy is interested in letting Caraway observe the diamond ring on her index finger. Daisy manifests as a vain and superficial character whose beauty is the primary obsession in life. The camera tilts to remove an up-close shot of Daisy’s face. A properly lighted background that demonstrates her beautified face enables this shot. Thereafter, the camera pans into Carraway’s bewildered face and compliments with a medium shot that ushers his response to Daisy’s narcissistic questions. A slightly high angle shot gives the audience the view of Baker’s face and tilts along her tall frame as she stands up. It is notable that she is enacting impressions on Carraways. These camera movements manifest Baker’s attempts at appearing sophisticated more than she could be.

Modern and Contemporary Poetry Essay Example | Topics and Well Written Essays - 250 words

Modern and Contemporary Poetry - Essay Example The post World War 1 Western society according to Elliot is not an integrated unit of individuals. In fact, it is just â€Å"a heap of broken images† (22), which suggests that the individuals are detached from one another and fail to form a functional society. It is like â€Å"the dead tree† (23) that cannot provide shelter to anyone. It reflects an awry state of society whose foundations have crumbled and its individuals are left alone. This line evokes an innate desire of individuals to break away from the oppressive traditions of society and seek refuge in the mountains, where one can exercise the freedom of self. The effects of the First World War on society and individuals were irreparable and it has been portrayed by the gloomy imagery in this poem. â€Å"Unreal City, / Under the brown fog of a winter dawn,† (60-61) A quite depressing state of society that survives under â€Å"the brown fog† has been portrayed in these lines. It is quite possible that Elliot is metaphorically representing the society as the brown fog, which gives a sense of oppression and stagnation because this blanket of â€Å"brown fog† doesn’t let in light or fresh air. It is suffocating for the individuals to live in such society that doesn’t give them the freedom to grow. In the second poem, â€Å"rats’ alley† (115) could be a reference to modern society that has turned into a narrow place with no light or fresh air. It gives a sense of a place where the characters, values and lives of human beings are decaying. One also gets an impression that the society Elliot is talking about is so cold that it dampens the spirit and will of the individuals to move on in their lives. â€Å"But at my back in a cold blast I hear/ The rattle of the bones, and chuckle spread from ear to ear.† (185-186) However, the individuals are still hoping and waiting for a response from the society they are living in

Nursing Care Plan and Specimens Essay Example for Free

Nursing Care Plan and Specimens Essay Quality is a broad term that encompasses various aspects of nursing care (Montolvo, 2007). The National Database of Nursing Quality Indicators [NDNQI] is the only national nursing database that provides quarterly and annual reporting of structure, process, and outcome indicators to evaluate nursing care at the unit level (Montolvo, 2007). Nursings foundational principles and guidelines identify that as a profession, nursing has a responsibility to measure, evaluate, and improve practice (Montolvo, 2007). The purpose of this paper is to analyze the ‘mislabeled specimen’ indicator for an inpatient rehab unit and devise an action plan based on best practices to decrease the incidence of mislabeled specimens. Analysis of the data According to Dock, (2005) accurate specimen identification is a challenge in all hospitals and medical facilities. Ensuring that specimens are correctly identified at the point of collection is essential for accurate diagnostic information (Dock, 2005). A mislabeled specimen can lead to devastating consequences for a patient (Dock, 2005). Specimen misidentification can be serious, resulting in misdiagnosis and mistreatment (Dock, 2005). For the second quarter of FY09, the rehab unit met their target of zero mislabeled specimens. The third quarter yielded two actual mislabeled specimens with a variance of two. The fourth quarter actual was one with a variance of one. The first quarter FY10 showed an actual of one and variance of one. For the FY09 the rehab had a total of four mislabeled specimens. This indicator was chosen because of the magnitude of this medical error. Nurses, administrators and laboratory personnel must collaborate and create ways to decrease the mislabeling of spec imens. Nursing plan Nursing interventions to decrease the number of mislabeled specimens and improve actual indicator scores are: 1) Ensuring proper identification of patient 2) The use of electronic technology and 3) Bedside labeling. Each of these interventions will positively impact patient outcomes and reduce errors. According to The Joint Commission [TJC], proper patient identification is best practice for decreasing mislabeled specimens (The Joint Commission as cited by Sims, 2010). National Patient Safety Goal [NPSG], 01.01.01 states that healthcare providers should use at least two identifiers to identify patients. For example, the patient’s full name and date of birth is used to properly identify a patient (The Joint Commission, 2014). According to Kim et al., (2013), developing a standardized specimen handling system has the potential to reduce errors. Figure 1. Steps to properly identifying a patient for specimen collection. Figure 1. Essential specimen handling steps. Blue items are physician-specific responsibilities; pink items are nursing staff-specific responsibilities. Adapted from â€Å"Standardized Patient Identification and Specimen Labeling: A Retrospective Analysis on Improving Patient Safety,† by Kim JK; Dotson B; Thomas S; Nelson KC; Journal of the American Academy of Dermatology, 2013 Jan; 68 (1): 53-6. The strongest intervention to reduce labeling errors is the addition of barcode technology (Brown, Smith Sherfy, 2011). The use of automated patient identification and specimen collection techniques can be an additional safety net for routines that are vulnerable to error, especially when coupled with strong systems designs (Brown et al., 2011). Brown et al (2011), found that the clinical applications of electronic and information technology support can assist in the identification, control, and reduction of error rates throughout the process. According to the World Health Organization [WHO] healthcare providers should encourage the labeling containers used for blood and other specimens in the presence of the patient (World Health Organization, 2007). This would suggest labeling specimens at the patient’s bedside or before leaving the room. Nurses should never label specimens before collection as this could lead to serious errors. Summary In summary, NDNQI indicators serve as a schoolmaster that holds nursing accountable to practice. An analysis of ‘mislabeled specimens’, found that an inpatient unit had a total of four incidents for FY09. While this does not seem like a great deal of errors, any one error could have detrimental consequences. The plan of action based on best practices is to properly identify the patient, using electronic technology, and labeling specimens at the bedside. References Brown, J.E., Smith, N., Sherfy, B.R., (2011). Decreasing mislabeled laboratory specimens using barcode technology and bedside printers. Journal of Nursing Care Quality, (26)1, 13-21. Retrieved from http://sfxhosted.exlibrisgroup.com/waldenu?genre=articleissn=10573631title=Journal%20of%20Nursing%20Care%20Qualityvolume=26issue=1date=201101 Dock, B. (2005). Improving the accuracy of specimen labeling. Clinical Laboratory Science, 18(4), 210-2. Retrieved from http://search.proquest.com/docview/204803914?accountid=14872 Kim J.K., Dotson B; Thomas S; Nelson KC; Journal of the American Academy of Dermatology, 2013 Jan; 68 (1): 53-6. Retrieved from ent%20identification%20and%20specimen%20labeling%3A%20A%20retrospective%20analysis%20on%20improving%20patient%20safety.spage=53sid=EBSCO:rzhpid= Montalvo, I. (2007). The National Database of Nursing Quality Indicators (NDNQI). Online Journal Of Issues In Nursing, 12(3). Retrieved from http://web.a.ebscohost.com.ezp.waldenulibrary.org/ehost/detail/detail?vid=50sid=909dc60d-9c0d-474c-a02e-2e8f9df097e1%40sessionmgr4003hid=4104bdata Sims, M. (2010). The Joint Commission clarifies key compliance issues. MLO: Medical Laboratory Observer, 42(4), 72. Retrieved from http://web.a.ebscohost.com.ezp.waldenulibrary.org/ehost/pdfviewer/pdfviewer?vid=54sid=909dc60d-9c0d-474c-a02e-2e8f9df097e1%40sessionmgr4003hid=4104 The Joint Commission, (2014). National patient safety goals. Retrieved from http://www.jointcommission.org/assets/1/6/2014_HAP_NPSG_E.pdf World Health Organization. (2007). Patient safety solutions. Retrieved from http://www.who.int/patientsafety/solutions/patientsafety/PS-Solution2.pdf

Person Centred Approach to Dementia and Geriatric Care

Person Centred Approach to Dementia and Geriatric Care Ranny Roi P.Gaco Abstract This paper examines the different principles involved in the person centred approach to dementia and other common geriatric health condition’s care. It will also tackle the differences against institution perspective approach and bio-medical perspective with respect to the person-centred approach in managing care. This assessment will also be discussing range of techniques used to meet the fluctuating abilities and needs of individuals that are very common to degenerative geriatric health conditions, as well as its impacts to equality and cultural diversity in meeting these issues in public health. This paper will also examine the government’s initiatives and programs available to meet the demands in caring with these types of elderly conditions. Introduction Caring comes in different ways as well as techniques in how to be able to provide the best way to our loved ones. While there are institutions who provide the best care for our loved ones, it is often being neglected that the very heart of caring is not just merely providing the basic care that the clients need but also with the quality of care that we are giving to them. Validations of the quality of care are often not being examine and should be given an emphasis especially that the abilities of the elderly with dementia are deteriorating, it is hard for them to feedback the way we are treating them or should the approach of care is the appropriate one they are actually needing. Question 1 Individuality We all know that whatever care we are doing, we need to considering the aspect of individuality with respect in caring with people with dementia and other geriatric conditions. In doing so, we can render a care that is suitable to the individual as we all know that every one is unique and so do with respect to caring attitude. Health workers should be conscious and must bear in mind that everyone has the right to be treated with individual needs in relation to person-centred approached that recognises the value, uniqueness of each person, understanding the world from the perspective of the service user, and providing a social environment to every individual under our care. Rights Every person is born with each right that no one can take away and must be respected. In dealing with elderly suffering from dementia, these rights are not being taken away and must be respected and are carried out to its highest standards. The health care provider’s role is to assess the patient’s cognitive function in order to plan what should be given to the patient especially that dementia is a condition that is interlinked with different medical conditions. Every time that someone is getting a care, this aspect of principles is being carried out in outmost consideration. Choice Choice is connected to individual’s right that whoever receives treatment and care should be given a choice in a way that will be helpful in managing his care. It is also the patient’s choice in instances that a further treatment is being withdrawn or further care shall be ignored. This should be explained properly to them and if cognitive functionality is impaired, the patient has the right to nominate a representative that will decide what suits best for the patient. This is commonly being delegated to the next of kin of the patient or whomever the patient assigns. Privacy This principle does apply to everyone and in every industry and so does with respect in managing care to those who are undergoing degenerative diseases. Privacy is being carried out such us the prognosis of the patients and shall not be divulge to anyone except to those who are only part of the team. Even medical research does not automatically be allowed to invade each patient’s medical documents without the consent of the patient. Normally, each institution does have their own ethics committee in dealing with privacy concerns as well as policies in releasing documents that is legally binding between the service provider and the customer. In dealing with procedures that is needed for the patient to undergo, an informed consent must be secured first, provided that the patient will understand the procedure and how beneficial to the client. Independence The goal of the care will not be a success if not with the help of the patients themselves. Optimum wellness can only be achieved if the patient cooperates and does a wide range of independence that will lead to a healing process. Most care facilities are applying this principle not because it will make job easier but it is also part of the treatment process. If there are difficulties along the way physically or intellectually, the healthcare team should find ways to these difficulties. The team should assess whether the patient can do task alone without struggle or it is advisable to seek full support in everyday living. Caregiver role plays an important role in the managing of care and should know how to assess in providing social independence and simple tasks to do. Dignity Every patient who is suffering dementia should be able to receive care with dignity. Anyone can attest that by putting yourself in the shoes of the patient. You should be able to assess if that is the treatment that is right to you. In that sense you, you can feel if you are receiving the treatment that you deserve. In applying to a person-centred approach of care, we must ensure that they are engaging in activities that they really like so that they will value their life even better. Respect This principle of care encompasses all other principles in such a way that every aspect or care should be based mainly on respect to the service user. Everyone has a unique character that should be respected. In dealing with elderly, make sure that their privacy is still being considered. In that way, they can still feel that despite their condition, that basic right of them are not being taken away from them. It is believe that when you want to be respected, you should know how to give respect as well. In applying it to person-centred, we must ensure that each individual has their own unique characteristic that we need to take note of, so that when we are providing care to them, they are able to appreciate our help. We must take note that it is the client’s welfare that we are serving and we should consider their uniqueness in order to provide a harmonious caring relationship. Autonomy This aspect of care should be given emphasis in its individual approach as every client has different ways in adapting to their current condition and to their new environment especially when they are being taken cared of outside their own home. Elderly especially those who are having early stage of dementia are in denial stage to the point that they are very eager in taking back their autonomy in managing their own health as well as their own way of living. This aspect of care must be taken seriously in a way that they don’t feel that their basic rights are not being taken away from them. It should be remembered by everyone involved in the care that patients should still be directly involve in the course of their treatment or rehabilitation. Creating a controlling environment against the patient will only delay the treatment course. In such cases that patients no longer capable of taking care of their own health, the nominated representative must be available that should not c ompromise the loved one quality of care. Question 2 Institution perspective This type of non-person-centred approach of care does not focus on the individual aspect of care but rather on its physical, social, and spiritual of the individual. The concept of care is focused on the general aspect of group of clients in the institution. It may be compared to an aspect of care wherein the care is based on the needs of the patients in general. The institution delivers the service to the client in a broader aspect. Examples of this are the set of diet to be served to a certain conditions are the same set of food. While some patient doesn’t want to eat a certain set that is generally being served to them, the institution do not adjust in the individual request of the patient except on the list of menus they can choose from. Though this should be applied mostly in every institution, in caring with dementia, this concept of care is not popular as the focused to their care should be more person-centred due to the needs of more personal and intimate care to be ab le to give an effective mode of treatment of care. So for the example regarding diet for a certain group of dementia patients in a facility, most likely that they will be demanding a different set from the one that is commonly being serve to them, it is equally important to note to the facility management to give in to some little request of the patients like extra egg or cup of tea instead of milk. Caring dementia clients needs to be more personal because of the uniqueness of the manifestations to every individual. Bio-Medical Perspective This perspective of care focuses on the medical aspect of treating the condition of dementia patients. It is equally important in the aspect of care because the medical team specifically in the field of research are in continuous pursuit of looking for treatment of the conditions associated with dementia patients. It is therefore important to the team to focus on the diagnosis and the course of care and treatment and constant documentation of the patients’ condition regardless of its connection of care to other care approach as the care of this is more on the scientific aspect of care and does not rely on the interdependence with other members of the care team. Question 3 Reality-orientation Approach This type of technique has been long use by different health care personnel not only in the care of people with dementia but as well as to other condition that affects the cognitive and reality function of the person. It involves with visual aides and basic knowledge orientation like asking about current events and today’s date. This approach is an interaction between the staff and the client. We know that patients with dementia are having trouble remembering recent events, that is why doing this approach is much needed and must be done more often. The staff can also ask the client some basic current events that the client should be able to remember if the memory is still fresh like the current Prime Minister of New Zealand. Asking the current date is equally important to prevent the client from memory deterioration. Most facilities should be able to post visible visual aids that are easy for the elderly to read like a big calendar to common areas where they can see it more of ten. The team can also innovate in doing it so in a way that it appears to be more fun and enjoyable to the clients. It can be done in a form of games where group of patients are gathered together and a facilitator ask them series of questions that involves reality orientation. In this way, they will feel it as a form of game without creating pressure to anyone being asked. It can be done in schedule as a way of socialising with others as well. Personal interaction can be done as much as possible. That is why all the health care workers should be able to learn these skills and be able to integrate it to their everyday interactions with the patients. Validation Approach Emotional aspect of the patients should always be considered in caring them. By doing a validation approach, they will allow the clients to voice out their concerns in contrast to what is actually you are observing. Care providers can do it by observing the patients emotional state and by asking them what they are currently feeling. By doing this, the patient will feel that their current emotional state are being considered and will uphold their integrity and purpose to live. Though this technique often seems to be complicated to care givers, but this approach seems to be the most important to the clients by just merely listening to them you will be able to ease what they are feeling. Assistive Technologies Nowadays healthcare institutions are dependent on the use of assistive technologies in carrying out their daily tasks in taking care of the patients. These technologies are very much helpful in managing the care of the patients like use of wheelchair, hoist, walker and others. Wheelchair is one of the most common equipment being used by elderly who are having difficulty in walking. It is important to note that as the age progresses they are becoming dependent to these equipment. Improper use of it will also lead to an accident that will add to the health problems of the elderly. Proper training to all including the staff is essential and as well as those caregiver who are under the direct care of the client. The patients should also be evaluated as often as possible if ever there is a need of other equipments to aid the care or there is a progress in order to provide more independence as much as possible. Reminiscence Techniques This technique is very common to those who are suffering Alzheimer’s disease. This is very effective if the one who are giving the care is a relative or someone who have been around with the client for a long time because the goal of reminiscing old good events are those that being shared by the client and the carer. In this way, the patient may relive an old fond memory that may enhance the ability to regain lost memory. By doing so, the client’s self-esteem is being established again that will give them a sense of life integrity. Holistic Approach This approach is very effective and should always be integrated in every care because it will encompasses all aspect of care by looking at the patient’s condition not only by their physiological needs but also their emotional, social, spiritual and psychological needs. By meeting each aspect of the individual’s needs, the client’s wellbeing is being uplifted and the caring process is broader that they can feel that their needs are being attended. Question 4 Public Health and Health Promotion In public health, there has been an effort to create a harmonious environment when it comes to equality, and cultural diversity as far as provision of the person-centred approach to individual is concerned. It is the goal of the private sector in partnership with the government to create a program that will be beneficial to elderly with dementia and across diversified cultural differences. They have even made it as a priority for dementia in all of its community involvement and awareness of the condition. In the health promotion aspect, the government had listed down six activities for those who have dementia. It includes minimising discrimination, where it should not be in any care, by promoting it, people suffering from this condition will be able to integrate in the community and have a graceful aging. Secondly, they focused on enhancing person-centred approach that every client with dementia should be able to receive this type of approach, as this would be more effective to elder clients. Thirdly, they promote activities that reduces stoke so the facilities must involve all the clients in a more active lifestyle and activities despite the challenges that the patients are having. Fourth is the reduction of incidence of fall as this is very common to elderly. Safety measures have been promoted and being practice to lessen the incidence among the clients. Their mental health is also important that is why is should be given a priority by assessing their mental wellbeing, and lastly, they encourage health and activity in older life in order to prevent these common conditions affecting elderly people. By engaging them to more active task while aging, they lessen the tendency of developing common geriatric conditions (National Service Framework, Department of Health, 2001). Question 5 The goal of these health sector standards and codes of practice, and other standards in applying to a person-centred approach for individuals with dementia and other common geriatric health conditions is to be a guideline in practicing the care to this group of client. Since most of them they are unable to promote their rights as a consumer, these codes will be a guidelines for us and will be a moral etiquette checker if the provider are doing what is supposed to be done. Conclusion Since people with dementia may tend to be uneasy and disorganise due to the complexity of their condition, person-centred approach in managing their care should be inculcated in the health care team. Though it may be independent from institution perspective of care as well as to bio-medical perspective, the core of the care should be running in a person-centred approach since all we care after all is what the clients will feel when we are at their side and we are talking to them. While their abilities to communicate and recognise simple task is fluctuating, we should always be ready to guide them and relive what is missing in them so that they can continue living a life worth living. Recommendation Due to the fluctuating health condition of people with dementia and other common geriatric health conditions, the following recommendation are made concerning continuous staff training, public engagement and stakeholders support. Continuous staff training Staff and caregivers alike should be able to receive the latest information in giving care that would be focused on the person-centred approach, because it is commonly being neglected due to the outlying medical concerns of the client, this important aspect of care is often being taken for granted. The facilities should conduct at least once a year or as soon as there are latest innovation towards caring has been released. Public Engagement Though this is more common in an aging population like New Zealand, it is often neglected by the citizens due to various commitments they are dealing from a day to day. Engaging the family more often will be beneficial not only to the care facilities but also to the client who lacks attention from their own family. Stakeholders support It will not be successful without the support of everyone who are involve in the care. There should be a harmony in carrying out the goal of having a more patient focused care. Nonetheless, it is everyone’s responsibility as a providers to be the best that they can be for the benefit of the clients with dementia to achieve optimum health. Bibliography Electronic source http://www.health.govt.nz (National Service Framework, Department of Health, 2001).

Jewish history :: essays research papers

1. If I was Jewish and I were to capture a German soldier, the first thing I would do is beat insensibly until I know he won’t fight back. Second, I would find out where he is stationed at, get all his identification, learn all I can about him and take his uniform and everything else he has. I know he won’t just start spitting information out, so we will do alittle torturing till he wishes he dies. Then, after he tells us the information, I will go done to his station and find out more on their plans. So will be like a Jewish spy. These actions will affect me, and my family because I am trying to do anything for our family to be safe. Because if they discover me, the will immediately kill me. 2. If I was in that position I will do everything I can for them to take me. I would even risk my life for them to leave my daughters alone. I would fight with them to get them mad, and hate me even more. Then they will change their minds and take me. My actions would affect my kids, my daughters, and especially me. While I’m fighting with them, they could just kill me right there. 3. What I would do is take that box, hide it for a while because I know the Germans will find out. So when they forget about it, I’ll sneak it out and take as much as I can for my family and I. Then I will give the rest to a family that indeed they need the food. The actions won’t affect no one unless they find out, the food will be nutritious for us, for our health and especially for our lives. 4. As soon as I hear about those laws, the first thing I would do is leave the country with my family. So in this case I would avoid any and every conflict I could have. It wouldn’t be nothing serious only that my family and I would finally be safe.

Speak Your Mind: The Censorship Controversy In American Culture :: essays research papers fc

On a rainy morning in Detroit, Michigan, a twenty-something year old man by the name of Marshall Mathers awakes to hear a pounding on his front door. After muttering a few obscene phrases, he rolls out of bed and stumbles to his front door. However, instead of facing another autograph seeker, the rapper best known by his alias Eminem (or the real Slim Shady) is face to face with two police officers. â€Å"Mr. Mathers,† one says, â€Å"we’re here to serve you with an arrest warrant. You have subjected much of America’s population to obscenity, homophobic comments, sexism, and racism, and frankly, it offends many people. We don’t want culture to face your type of commentary any more. You have the right to remain silent†¦Ã¢â‚¬  Needless to say, this scenario would never occur in the American democracy of the present. However, many in America today are advocating censorship to such an extreme that someday events such as this may become a reality. And, though time and time again court cases have ruled against censorship, many continue to fight to limit free speech in America. However, in restraining what the constitution guarantees, there is much at stake. Although many argue that censorship is necessary to protect America’s citizens, it violates one’s freedom of speech found in the First Amendment and should therefore not be practiced. Granted, there are many reasons for advocating censorship that could be justified. Much material that is available in magazines, at the movie theater, and on the internet is considered by many to be extremely offensive. For example, the rock band Rage Against the Machine at times seems to glorify violence. Eric Harris and Dylan Klebold, the Columbine High School gunmen, were fond of this band, and some of Rage Against the Machine’s lyrics have been assumed to have inspired the boys’ violent act. In many cases, evil can be advocated in forms of speech, causing many to believe that in order to prevent wrong from prevailing, censorship must be practiced with a fervor. In his essay â€Å"Censorship Can Be Beneficial,† Thomas Stork says, â€Å"Now if we can identify certain evils, and if advocacy of those evils seems likely to encourage people to commit them, then why should we not take the next and logical step and prohibit such advocacy†¦ Must the authorities be helpless to restrain the source of the evil?† (20) This statement is a logical one, for one of the American government’s greatest concerns is protecting its citizens from violent acts.

i wanna do everything with you :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  I wanna do everything with you. Like taking a trip for just us two. Ya know something along the lines of a two week cruise, and the alarm go off we’re pushin snooze. Spending time together doing what ever you choose, doesn’t really matter as long as I’m with you.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I wanna do things like strollin in the park a little after dark. You’ve lit my fire with just one spark.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna lay beside you and watch as the stars come out to play and I wanna look at you and not know what to say. Come over, don’t leave stay and on the next day I can kiss ya chest on which my head lay,,, I’ll rub ya back if that’s okay, I mean,,,   Ã‚  Ã‚  Ã‚  Ã‚  I wanna do everything with you. Like stealin kisses underneath a moon so bright and cuddle close together in little or no light,   Ã‚  Ã‚  Ã‚  Ã‚  Let’s go to the beach and stand on the shore. I’m just getting started I wanna do more.   Ã‚  Ã‚  Ã‚  Ã‚  Laugh and crack jokes as waves tinkle our feet. Let’s taste exotic fruits with their flavors so sweet. And we can eat with our favorite tunes on repeat. Let me give you my heart it’s yours to keep.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna go places with you that I’ve never been. I wanna feel that chill down my spine that your touch can send. I just wanna get up and go and not know where or when. And when we’re all done we can do it all again.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna resist temptation, and I wanna feel that tingling sensation. We can invent new things let’s use our imaginations.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna do everything with you. Like playin games that would dirty up our clothes and find out what’s really at the end of a rainbow.   Ã‚  Ã‚  Ã‚  Ã‚  Givin red roses, white and yellow ones too. We can eat my favorite green fruit under a sky so blue. Pink, purple and orange sunsets seem better with you.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna get lost in your dark drown eyes. I wanna be there for every breath and every sigh.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna sleep close together on those cold and stormy nights and when it snows I wanna have a snowball fight.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna catch a movie when it rains and every time it’s never the same.   Ã‚  Ã‚  Ã‚  Ã‚  I wanna do everything with you. Lt me kiss ya cheek and wear ya clothes.

Bamboozled movies

Bamboozled is one of the funniest and interesting satirical black movies that had been released, during the first quarter of the 20th century in theatres round the United States. In the year 2000, the movie Bamboozled had made its public appearance, under the limited release by New Line Cinema, during the fall of the same year. Essentially, the satirical movie bamboozled is about the modern minstrel television show, on which feature black actors and actresses wearing blackface makeup.In addition to this, the movie Bamboozled tells about an opposing argument, straightforward to the broad success of the minstrel show in television, despite the on going campaign to fight racism in the United States. Technically, the word Bamboozle means to purposely puzzled, hoax or mislead. (Holden, p. 1) Shelton Jackson Lee or better known as the movie director â€Å"Spike Lee† is the main person behind the creation of the great black American movie, Bamboozled.As a multitalented film director, producer and actor as he is, Spike Lee single handedly authored and directs the satirical movie Bamboozled, during the fall of 2000. Born on March 20, 1975, the African American Spike Lee is an Emmy and Academy award winner, on which he as well receives various nominations for best American film director, writer, actor and producer. Technically, Director Spike Lee's movies have something to do with race relations: the media’s role in modern or contemporary life: poverty and urban crime: and political controversies or issues.For the movie Bamboozled, director Spike Lee depicts his counter argument over the broad success of minstrel show in television, despite of the fact that the program has racial discrimination on its content. (IMDb. com, Inc. ) In a sense, director Spike Lee was known for his movies that deal with different controversial political and social matter, and his profound thinking to tackle and represent critical issues of the United States society.And also, apa rt from being a movie director, writer and producer, Spike Lee teaches for the college student at Columbia University and New York University for the film production subject. In addition to this, director Spike Lee also work for his own production company, â€Å"40 acres & A mule Filmworks†, on which he produce 35 films already that started way back 1983, including his controversial movie of Bamboozled. (IMDb. com, Inc. ) As an overview, the movie Bamboozled was specifically designed to be humorous, on which the film feature all of its characters in blackface, in all of their performance.In principle, the movie is composed by set of talented African American black artists, from different fields and expertise. Moreover, most of the black icons that appear in the movie as themselves are protesting for the television series, on which they firmly believe, was discriminating in content. In a sense, movie Bamboozled is a film, which various black artists from different profession i n the United States, gathers together and appear in the movie as their selves to show their unified thoughts as black Americans to fight the issue of racial discrimination.In a technical manner, script for the movie Bamboozled was specifically written by Spike Lee to depict how rant and grief the media’s depictions of black American people. (HBS Entertainment, Inc. ) In a brief review on the storyline, the movie Bamboozled tells the narrative of the successful television program, on which the content of the show is depiction of racial discrimination that straightforwardly pertains to the niggers or the black African American.Considered as one of the socially relevant movie, the film Bamboozled by director Spike Lee gives a clear picture of racial discrimination between the black people and white American people. Nevertheless, the movie sends a concrete message to entire American society that as a democratic country, every citizen of the state must have an equal treatment, reg ardless if he or she is a black African American or white people.In a sense, the movie tells how exactly and truly depicts the African black American in most of the successful television show in the United States. Technically, the Bamboozled minstrel show was an American form of entertainment, on which consists of various way form of amusement that are – comic skirts, artistic acts, dancing and music that is normally performed by white American people wearing â€Å"blackface† makeup, as their primary role of entertaining the audience and as the focal point of the entire content of the program.In deeper understanding, the minstrel television show, though entertaining in its nature, the entire content is arguably discriminating, on which the social right of black African American, as the blacks were represented in the shows content in a mocking and disrespecting way of entertainment. Totally, the Bamboozled movie is a firm citation of the determination and the unificatio n of black African American community to fight for their right of fairness as well as equality in the entire American society.Nevertheless, the movies theme is humorous comedy yet was strong way to send a meaningful message for the people of the entire United States. In addition to this, melodrama is another theme of the movie, on which the latter part of the movie depicts heart warming scene. Nevertheless, the movie bamboozled depicts the augmentation of racial discrimination in the Unite State that had been the long time dilemma by most of the black African American.In the movie, the film director Spike Lee uses his profound yet argumentative thought to tackle the controversial issue of media’s discriminating representation of the black African American, in most of the widely accepted and successful television shows in the country. With the exact and proper review of the entire structure of the movie, the film Bamboozled is definitely one of the movies that have social rele vance, on which sends concrete message that is definitely essential to resolve the specific issue of racial disparity.Moreover, the film Bamboozled has its cultural and historical context in its storyline. In the movie, there many scenes to cite for its cultural context, one of those is the depiction of director Lee on the association of all the black people to fight together for their unified goal of racial equality in television programs, as equivalent to the entire American society. The movies cultural context can definitely cited in the film’s socially meaningful message that every American deserves an equal share of treatment in every way, regardless if he or she is a black African American or white native American.Nevertheless, the cultural context of the movie is visibly evident in the entire storyline of the film, on which I gives a clear and fair picture of racial disparity in the American society. The historical context of the movie, on the other hand, is visible on the use or essence of the minstrel show. As a form of entertainment, minstrel show is one of the ancient ways of entertainment that had occurred after the American Civil.With the use of blackface as the primary way of amusement, the historical context of the movie is visibly clear, on which blackface was already use as a form of entertainment in the history racial discrimination in the American society. (NPR. org) In the end, the Bamboozled is one of the socially, culturally and historically relevant movies that fairly tackles the racial disparity issue in America and gives an essential message over the entire society. Nevertheless, this Bamboozled movie of director Spike Lee is a powerful representation of unified black African American society to fight the issue of racial disparity.References S. Holden (2000), Bamboozled (2000): Retrieved May 22, 2008 from http://movies. nytimes. com/movie/review? _r=2&res=9C01E2D9163CF935A35753C1A9669C8B63&oref=slogin IMDb. com, Inc. (2008), Bio graphy for Spike Lee: Retrieved May 22, 2008 from http://www. imdb. com/name/nm0000490/bio HBS Entertainment, Inc. (2008), Bamboozled: Retrieved May 22, 2008 from http://efilmcritic. com/review. php? movie=4502 NPR. org (2008), The Legacy of Blackface: Retrieved May 22, 2008 from http://www. npr. org/templates/story/story. php? storyId=1919122

Country Lovers Essay

The farm children play together when they are small; but once the white children go away to school they soon don’t play together any more, even in the holidays. Although most of the black children get some sort of schooling, they drop every year farther behind the grades passed by the white children; the childish vocabulary, the child’s exploration of the adventurous possibilities of dam, koppies, mealie lands and veld—there comes a time when the white children have surpassed these with the vocabulary of boarding-school and the possibilities of interschool sports matches and the kind of adventures seen at the cinema. This usefully coincides with the age of twelve or thirteen; so that by the time early adolescence is reached, the black children are making, along with the bodily changes common to all, an easy transition to adult forms of address, beginning to call their old playmates missus and baasie—little master. The trouble was Paulus Eysendyck did not s eem to realize that Thebedi was now simply one of the crowd of farm children down at the kraal, recognizable in his sisters’ old clothes. The first Christmas holidays after he had gone to boardingschool he brought home for Thebedi a painted box he had made in his wood-work class. He had to give it to her secretly because he had nothing for the other children at the kraal. And she gave him, before he went back to school, a bracelet she had made of thin brass wire and the grey-and-white beans of the castor-oil crop his father cultivated. (When they used to play together, she was the one who had taught Paulus how to make clay oxen for their toy spans.) There was a craze, even in the platteland towns like the one where he was at school, for boys to wear elephant-hair and other bracelets beside their watch-straps; his was admired, friends asked him to get similar ones for them. He said the natives made them on his father’s farm and he would try. When he was fifteen, six feet tall, and tramping round at school dances with the girls from the ‘sister’ school in the same town; when he had learnt how to tease and flirt and fondle quite intimately these girls who were the daughters of prosperous farmers like his father; when he had even met one who, at a wedding he had attended with his parents on a nearby farm, had let him do with her in a locked storeroom what people did when they made love—when he was as far from his childhood as all this, he still brought home from a shop in town a red plastic belt and gilt hoop ear-rings for the black girl, Thebedi. She told her father the missus had given these to her as a reward for some work she had done—it was true she sometimes was called to help out in the farmhouse. She told the girls in the kraal that she had a sweetheart nobody knew about, far away, away on another farm, and they giggled, and teased, and admired her. There was a boy in the kraal called Njabulo who said he wished he could have bought her a belt and ear-rings. When the farmer’s son was home for the holidays she wandered far from the kraal and her companions. He went for walks alone. They had not arranged this; it was an urge each followed independently. He knew it was she, from a long way off. She knew that his dog would not bark at her. Down at the dried-up river-bed where five or six years ago the children had caught a leguaan one great day—a creature that combined ideally the size and ferocious aspect of the crocodile with the n an interview published in Women Writers Talk (1989), edited by Olga Kenyan, Nadine Gordimer had this to say about the political evolution of South Africa: [TJhere are some extraordinary black and white people who are prepared to take a Pascalian wager on the fact that there is a way, that there must be a way. It goes be’ yond polarisation, it cannot happen while the situation is what it is. It can only be after the power structure has changed. But the fact is that if whites want to go on living in South Africa, they have to change. It’s not a matter of just letting blacks in— white life is already dead, over. The big question is, given the kind of conditioning we’ve had for 300 years, is it possible to strike that down and make a common culture with the blacks? Since 1953, when she published her first novel, The Lying Days, Nadine Gordimer has been aligned with the liberal white consciousness of South Africa. She was born in the Transvaal in 1923. Her father was a shopkeeper, her mother a housewife. A childhood illness kept Gordimer out of school until she was 14, by which time she was already an avid reader. By 15 she had published her first short story. It was not until she was somewhat older that she became aware of the South African political situation, and it was not until she was 30 that her first novel was published. Beginning with A World of Strangers (1958), Gordimer’s novels focus directly on the South African racial situation. The most famous of these works include A Guest of Honor (1970), The Conservationist (1974), Burger’s Daughter (1979), July’s People (1981), A Sport of Nature (1987), My Son’s Story (1990), None to Accompany Me (1994), and The House Gun (1998). Gordimer has also published 10 volumes of short stories, as well as several volumes o/non/iction. She was awarded the Nobel Prize for literature in 1991. Asked by Olga Kenyan what it means to be a white South African, Gordimer responded as follows: You have to shout that you support change. In my case that you support a complete revolution, if possible a peaceful one. I use revolution in a broad sense, a complete change of the whole political organisation, from grass roots. It’s not enough for a white to say â€Å"Right, I’ll be prepared to live under black majority rule,† and sit back, waiting for it to come. Yow.also have to work positively, in whatever way you can, as a human being.